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Urban Wood Goods

Grown in America. Built in America.

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erin true [ Chicago, IL ]

Entry Essay/Bio: 

Urban Wood Goods is a modern reclaimed wood furniture and home decor manufacturer and e-tailer. Our pieces are “grown in America” and “built in America” from “old growth” lumber salvaged from buildings and barns in Illinois, Wisconsin and Michigan. Our mission at Urban Wood Goods is ….

*To manufacture quality,sustainable Furniture in the USA from salvaged building materials
*To inspire others to re-purpose and recycle
*To create value and make a difference

The UWG team shares a vision and passion for creative problem solving, hard work, and customer satisfaction. Not unlike the wood we are passionate about, our team has character, integrity, and a unique strength that drives our business forward. We saw a problem when we realized that a lot of perfectly good American “old growth” lumber was being demolished and sent to landfills while big box furniture stores were selling reclaimed products from overseas sources. With the challenges in the economy, and the trending towards a more sustainable and localized economy, we saw an opportunity. With the ability to quickly adapt our products’ features without compromising the integrity of our style and offering, we address a growing niche of consumers who value the individuality of their purchase and yet desire an ethical and environmentally responsible manufacturer. We set ourselves apart from our competitors by our ability to quickly and efficiently deliver on customized orders (2-3 weeks on custom pieces), a unique style that caters to the growing urban city dweller population, and the ability to directly reach our customers through our e-commerce website and online presence.

I started Urban Wood Goods selling benches online via an etsy shop in 2010( Our first website launched in Jan 2012. We have created over 800 pieces of furniture for customers all over the US and Canada in the last year alone, and expanded into four collections representing over 50 unique products. We believe we are successful because of our ability to connect with a growing consumer base who share our passion for quality, handcrafted, modern furnishings, made in the US by an environmentally focused manufacturer.

Just as Brand Labs has made a strong commitment and efforts towards helping our communities and economy through ecommerce, so has Urban Wood Goods through recycling,creating new jobs in the community,manufacturing locally and reaching customers via our online presence across the US and beyond. We work with local community partners who share our same ideals regarding deconstruction over demolition to salvage this old growth lumber and give it a second life with a new purpose.

If we could choose one area we need to make major improvements on it would be technology.We recognize that our company's website is our face to the world. We are lacking in this area presently, which is why we can only imagine the type of business we would draw with a state-of-the-art website designed by Brand Labs. We would love to upgrade our website to the Volusion platform with Brand Labs working side by side with us on design,branding, SEO ,marketing and training. We believe that having a UWG website created by the team at Brand Labs would greatly enhance our customer experience,branding,website organization and management that is needed to help take our business to the next level. Having the complete Volusion website platform to help us run our business more efficiently with increased integration in the areas of shipping ,payment ,marketing, reviews, inventory management , and customer communication is a key step to the future success of Urban Wood Goods. We also have high hopes that through technology we can transform the customer experience online by adding a "bespoke,design your own furniture" type of application to our website. The sky would be the limit for UWG with the help of Brand Labs. Choose us!

The UWG of Urban Wood Goods also stands for our core company values and principles:

*Unparalled customer service, experience, and satisfaction
*Work ethic, sourcing and manufacturing that is American driven
*Good for the Community, Customers, Employees, and the Environment