Voting Ends 11.30
Meet The Contestants Win a $25,000 Service Grant

Squatty Potty :)

Changing the way we poop, one “stool” at a time!

prev entry
next entry

Robert Edwards [ St George, UT ]

Entry Essay/Bio: 

The Squatty Potty story begins in the home garage of Bill and Judy Edwards in sunny St. George, Utah. 

To set the scene, it is May 2010 when Judy finds herself struggling with health complications, including serious colon issues. To assist her in going to the bathroom, doctors recommend that Judy elevate her feet while sitting at the toilet. Judy decides she will try anything for relief. 

With the help of Bill and their son Bobby, Judy (affectionately called Mamma Squatty Potty) began gathering boxes and stools and canisters to serve as platforms to rest her feet on while eliminating. Immediately she started noticing benefits, but she didn't like having the clutter of boxes and cans in her bathroom. Neither did Bill. 

That’s when Bobby came up with the idea of designing a fitted platform that would store discretely under the toilet. As he set out to create the perfect toilet stool for his mom, the process proved to be more challenging than he expected. The Edwards family became immersed in researching colon alignment, interviewing doctors and nurses, visiting with pelvic floor and alignment specialists, and talking with natural health experts. Their goal was to find the perfect height and position that would result in maximum relief for Judy.

For birthdays and other special occasions, the Edwards family gifted prototypes of bathroom stools to loved ones and friends. Their feedback became critical in developing the perfect design – a stool that would prove to be attractive, effective, comfortable and convenient. 

Once the Bill and Bobby had reached construction perfection, and with delight at Judy’s success and the enthusiastic support of family and friends, the Edwards family realized The Squatty Potty needed to reach far beyond their own hometown. In December 2010, they produced as many stools as they could manage and delivered them as Christmas gifts. Within two weeks, word spread and requests for purchases started pouring in. This marked the beginning of commercial production of The Squatty Potty. 

Squatty Potty switched from a basic wordpress site to Volusion 4 months ago with great results. However, not having the expertise to utilize all the tools Volusion offers, our expansion hinges on the help of BrandLabs. We are ready to reach an international market and would love the opportunity to build the infrastructure to do so.