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Adunni Designs

Adunni Designs designs and sells unique accessories made with exotic material.

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Oye Atilade [ North Plainfield, NJ ]

Entry Essay/Bio: 

Adunni Designs designs and sells one of kind accessories made with exotic Aso Oke (a-sho-o-kay) cloth handwoven by the Yoruba people. Aso Oke, which means top-cloth, is as old as the people themselves, a 2000 year-old cultural institution that still exists today. Originally made from naturally found raw silk and cotton fibers, Aso Oke is hand-woven and dyed into rich, beautiful and diverse designs. Designs are as varied as the tastes and skills of the weaver and/or his patron. Most Aso Oke weavers are men and these skills are handed down from generation to generation within the same families. Traditionally worn by royalty, Adunni Designs is modernizing how Aso Oke is worn for today's modern everyday woman.

Adunni Designs’ is perfectly suited for the fashionable, modern woman of all ages. Our target market is the young woman, defined as every woman 18 and above. This woman is beautiful, fashionable, sexy and stylish. She feels good about herself, is confident and radiates warmth and therein lies her beauty. She is happy and wants and when she can, makes, everyone around her happy. She expresses herself with her own unique sense of style through her clothes, her mannerisms, and her personality. Her style runs from the playful to the piquant, from the I'm my own woman to the I'm everywoman, from the come hither to the oh but not so close. Does she tease, does she play, does she have fun? Yes, yes, and yes. But she likes, and she loves, she embraces, and she shares. She may not always know where she is going but she knows who she is so she'll ultimately get to where she should, and she'll have fun doing it. That woman is me. That woman is you. That woman is Adunni Designs.

Oye owns Adunni Designs. Growing up in Lagos, Oye was always struck by the rich, cultural beauty she saw in the traditional clothing called aso oke that she, her mother, her aunts, her grandmother, her great-grand mother, her sisters, her cousins and her friends would wear for various occasions including weddings, ceremonies and coronations. She felt such beauty was timeless and would have world appeal. And as she watched expatriates, diplomats and foreign businessmen and women collect the traditional cloth as treasures, she felt she was right. Adunni Designs is that dream turned into reality as it translates Yoruba cultural history into modern beauty and style.

Each Adunni Designs piece is a limited edition with only a few existing in the entire world. There is such a cornucopia of beautiful designs of Aso Oke with new ones coming out every day that we only make limited batches once so each Adunni Designs creation is unique and a collector’s item. These accessories are perfect for an evening out with friends, a significant other, or on a blind date. They are great conversation pieces and make perfect gifts. So get yours while they last!